fbpx

Corporate Head Office

Opp GPO, Al Karama, Dubai

00971 433 73001

Sat - Thu: 9:00 am - 08:30 pm

00971 50 6186341

WhatsApp Helpline

MBA Marketing

Regular | Weekend | Only Registration

DET

Course Details

nios

Duration

2 - Year

nios

Certified by

Jain University

nios

Mode of Class

Online & Offline

nios

Study Centers

Dubai | Ajman | Sharjah | RAK

Why study MBA with Marketing Specialization?

The knowledge of Marketing Concepts has become valuable to organizations to fight it out in a churning marketplace. This has resulted in huge demand for MBAs with Marketing specialization & the career growth of Marketing professionals has been exponential in most organizations. Many CEOs & Managing Directors of organizations in highly competitive markets are with marketing backgrounds.

In an era of global markets, the customer today has a much wider choice and given the plethora of television channels, apart from internet marketing and teleshopping, the customers seek to be wooed by the marketers. And as time passes, wooing and cajoling will only intensify, calling for innovative and inventive ways of not only attracting but retaining the customers for a longer duration.

In the traditional selling concept, the main strategy was to first manufacture the manufactured and then somehow find and convince the customers to buy the products. And this was done by aggressive sales & sales promotion tools with huge impetus on closing the sales or achieving the targets even if it meant cutting down on prices.

In a contrast to this, the Marketing concept emphasizes the importance of consumer needs & behavior. The approach is to first understand the consumer’s needs & then approach him to satisfy him as the most important pursuit. In today’s time, the focus is on maximizing profits through consumer satisfaction less on sales maximization. Marketing aims to understand the consumer & his needs so well that the product or service so developed should sell by itself. All that is required is to make customer satisfaction an integral part of the company strategy.

Specialization Highlights

  • Strong foundation in the principles and practices of Marketing
  • Thorough understanding of advanced courses like Integrated MarComm, Digital Marketing, Marketing Analytics, etc.
  • Enhanced understanding of Digital and Social media strategies for intelligent marketing
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Achieve business mastery with a blend of Marketing and Management courses
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis

Inquire Now!

MBA - Marketing

*Course matrix subject to change based on emerging industry trends and academic requirements

AGI'S UK BRANCH

AGI'S INDIA BRANCH

AGI'S DUBAI BRANCH

AGI'S SHARJAH BRANCH

AGI'S AJMAN BRANCH

AGI'S RAK BRANCH

Copyright © 2020 Atlas Group Of Institutions

Call Now ButtonCall Now
Open chat
Online Support?